Place trust and credibility above everything else

For any business to get noticed on the Web, it's vital that Decision Makers understand how to promote their! digital presence on search engines. That's easy for larger companies with budgets for ongoing SEO services, but what about your small businesses?

  We've plucked a few of the ones that are most relevant to your Business with Our Web solution!

1. Place trust and credibility above everything else.

Matt McGee from the Small Business Search Marketing blog wrote that "Trust is the #1 SEO ranking factor." To that end, he advises readers to earn trust from site visitors by "providing great content," assuring them that "search engines will follow suit."
"Establish yourself as an expert - create excellent content that people will want to link to and share."
If you are a business owner this should be your highest priority! If You use your Website to build credibility, everything else will fall into place naturally! This ties together nicely with another of Campbell's tips...

2. Use your content to target humans, not search engines.

Marty Lamers at the blog Articulayers suggested that readers write site content with humans in mind rather than attracting the attention of search engine crawlers.
"Create stronger content versus increasing the density of targeted keywords," he wrote. This will make the content more valuable to a wider audience.

3. Keep it local!

Since most consumers are using search engines to find local businesses, Businesses should include as much local-oriented content as possible, according to Vedran Tomic of SEO Rabbit.
"To attract visitors from your local area, include words on your website that your customers use to describe your business (not necessarily the words you use). If you serve a specific geographic area, describe that in detail on your website."

4. Integrate Social Media
   This suggestion was provided to Campbell by Tamar Weinberg at Techipedia. According to Weinberg, the popularity and trust that consumers instill in social media sites like Twitter and Facebook mean that "search engines may rank these pages higher than other destinations on the 'net."
   The secret? It's a no-brainer, and it's so easy with our Web solution! "Create profiles on social media sites (e.g., Twitter) and add content to such sites regularly. Fresh content means search engines will visit often!"