Thursday, June 24, 2010

Google News




(Cross-posted from the YouTube Blog)

Today, the court granted our motion for summary judgment in Viacom's lawsuit with YouTube. This means that the court has decided that YouTube is protected by the safe harbor of the Digital Millennium Copyright Act (DMCA) against claims of copyright infringement. The decision follows established judicial consensus that online services like YouTube are protected when they work cooperatively with copyright holders to help them manage their rights online.

This is an important victory not just for us, but also for the billions of people around the world who use the web to communicate and share experiences with each other. We're excited about this decision and look forward to renewing our focus on supporting the incredible variety of ideas and expression that billions of people post and watch on YouTube every day around the world.

UPDATE 2:12PM: This decision also applies to other parties to the lawsuit, including the Premier League.


Today, Verizon and Motorola announced the newest device powered by Android at an event in New York. We were thrilled to be there, and humbled by what our partners have been able to accomplish with Android. Every day 160,000 Android-powered devices are activated -- that's nearly two devices every second, used for the first time by people from New York to New Zealand.

Android started with one simple idea: Provide a powerful, open mobile platform to drive faster innovation for the benefit of consumers. This idea has come to life around the world. Today, there are 60 compatible Android devices, delivered via a global partnership network of 21 OEMs and 59 carriers in 49 countries. The volume and variety of Android devices continues to exceed even our most optimistic expectations. In some instances, Android devices are selling faster than they can be manufactured.

To celebrate, we are open-sourcing the new 2.2 version of Android, which we call Froyo, to our partners who manufacture Android devices around the world. Customers will enjoy great new features and improved browser performance. And developers will benefit from new tools such as Android cloud-to-device messaging (which makes it easier for mobile applications to sync data).

We want to thank our partners for joining us in our vision, for creating such compelling devices, and for continuing to push the limits of what is possible in a smartphone.


Wednesday, June 23, 2010

SEO Your YouTube Channel to Bring New Business




Posted: 23 Jun 2010 09:30 AM PDT
This post is the latest in our Small Business series about entrepreneurship and the various Google tools you can use to establish and improve your business presence on the Internet. Here, you'll learn how, with only a digital camera and a small budget, you can use YouTube to drive sales and engage your potential customers. -Ed.

When you go to YouTube, you often see ads from big brand advertisers—a homepage ad or a display campaign running across the site. But many small business owners also use YouTube to reach their customers with videos about their products and services. While there are lots of different types of ads that small businesses can run on YouTube, sometimes the best way to show off your brand or product is to simply create a great video. Terrence Kelleman, founder of Dynomighty Design, has made YouTube videos the centerpiece of his company's marketing strategy, so I've invited him to share his thoughts about how he grew his business using YouTube.
In 2001, I was working my day job as a digital photographer for e-commerce at The Museum of Modern Art (MoMA) when I found several prototypes for a product that were being thrown out. The plastic elements had magnets inside them, and as I broke them open and put the magnets on my desk, they suddenly shot together to form a straight line. Playing with the magnets, I realized I could make jewelry that was held together by magnetic force alone. This chance discovery was the first step on the road to starting my own company, Dynomighty, which sells magnetic jewelry and other creative products.

My first YouTube video of a magnetic bracelet was supposed to be a video for my own website to help demonstrate the dynamic features of our products. I was in a hurry the day I made it because my wife Ingrid and I were staying late to wrap up some orders. I set up some lights against a white background, and shot the video with a small point-and-shoot Canon digital camera without any editing. (In the original video, you could even hear the honking cars on Broadway outside our office in New York.) It took me three or four takes to fit all the magnetic jewelry "tricks" in a minute-long video. I posted the video to YouTube, we finished up for the night and went home.



Sitting at my desk about a month later, I heard the "beep" sound that told me I had a new email message. It beeped again, then again, and again until I noticed that in less than a minute, I'd received 13 messages notifying me of new comments on my YouTube video. And they kept coming: when I turned on my computer the next morning, it took an hour for all my email messages to load! We were inundated with orders, comments, questions, offers and opportunities to expand our business. Three months later, we'd finally caught up on all the orders, and our total sales in that time—following that one video—were approximately $130,000. Today, the video has almost 3 million views and continues to drive a steady flow of customers to our website.

YouTube gives us the perfect opportunity to incorporate video into our marketing because you don't need advanced technical skills or expertise in online video creation or hosting. It helps us sell our product, learn about our audience and build a strong brand image. And as a small company with a limited advertising budget, YouTube has become our main advertising strategy. Not only are costs low with Promoted Videos, but healthy conversions also make YouTube our #1 referring site in terms of traffic and revenue.

We've made 146 other videos since our first one, and we've learned a lot. Most importantly, to make an effective video marketing campaign, you need to have compelling visuals and content. We often look to other popular videos on YouTube for inspiration, and ask ourselves "What do people like to watch?" Then we implement aspects of those videos into our own video work, and try to build a connection with our customers that pictures and product copy can't really convey on their own. For instance, seeing videos of time-lapse mural paintings gave me the idea to capitalize on a unique feature of our Mighty Wallets®. The Mighty Wallet has a writable surface that you can draw on with Sharpie markers, so I set up my camera and let our design intern go freehand with his unique drawing style. The resulting video now garners about 15 percent of our total views online and has generated more than 270,000 views in seven months. And because of YouTube Insight, we've been able to learn a lot about our viewers—like their demographics and how they find our videos—and to use that information to develop a loyal following on the site. Today many of our videos receive more than 100,000 views within the first three months of being uploaded.

Nine years ago, a chance discovery led me to start my own company, and another discovery five years later helped me further grow my business through YouTube. I don't know what's next for Dynomighty, but chances are you'll see it on YouTube.


Terrence (back left, in blue shirt) and the Dynomighty team

Posted: 22 Jun 2010 12:00 PM PDT
This month, Googlers around the world participated in GoogleServe—an annual event in which Google employees take a break from their day jobs to re-connect with local communities and give back through service projects. Over 6,000 Googlers from 65 offices in 27 countries spent time in activities ranging from helping the elderly get online and consulting with organizations on their social-media strategies to tidying up public parks and playing with dogs waiting to be rehomed.

GoogleServe began in 2008 as an employee-driven initiative and is organized almost entirely by volunteers. For the 2010 event, we partnered with hundreds of community organizations, schools and governments to help meet local needs around the world. Here's a taste of some of this year's projects:
  • We tilled soil and planted seedlings at Gaining Ground in Concord, Massachusetts
  • We packed food bags for families living under the breadline at Resala in Cairo, Egypt and delivered meals to the needy in San Francisco, California with the Salvation Army
  • We trained senior citizens in Dublin, Ireland and Santa Monica, California to engage more effectively in the online world
  • We cleaned kitty condos in Milpitas, California at the Humane Society of Silicon Valley and repaired a road leading to the animal shelter at Tier-Asyl Hübeli, in Zurich, Switzerland
  • We cleaned rooms, tended gardens and helped out on art projects at Singapore's Association of the Visually Handicapped
  • We repaired playground equipment in Hamburg, Germany, painted classrooms in Johannesburg, South Africa and folded 1,000 origami cranes for sick children in Tokyo, Japan
Check out our album below to see some of our employees and partners in action. And if you'd like to join us in service to your community, websites like All For Good can help you find volunteer opportunities near you.



Posted: 22 Jun 2010 10:53 AM PDT
(Cross-posted from the Google Voice Blog)

A little over a year ago, we released an early preview of Google Voice, our web-based platform for managing your communications. We introduced one number to ring all your phones, voicemail that works like email, free calls and text messages to the U.S. and Canada, low-priced international calls and more—the only catch was you had to request and receive an invite to try it out. Today, after lots of testing and tweaking, we're excited to open up Google Voice to the public, no invitation required.

Over the past year, we've introduced a mobile web app, an integrated voicemail player in Gmail, the ability to use Google Voice with your existing number and more. Over a million of you are now actively using Google Voice, and many of the features released over the past year (like SMS to email and our Chrome extension) came as a result of your suggestions, so thanks!

If you haven't yet tried Google Voice, we can't wait for you to try it out and let us know what you think. Check out our revamped features page to learn about everything Google Voice can do, and if you haven't seen it yet, this video provides a good overview in less than two minutes:



We're proud of the progress we've made with Google Voice over the last few years, and we're still just scratching the surface of what's possible when you combine your regular phone service with the latest web technology. It's even more amazing to think about how far communication has come over the last couple hundred years. To put things in context, we created this infographic to visualize some recent history of human communication and how Google Voice uses the web to help people communicate in more ways than ever before (click the image for a larger version):



Update 10:53AM: Just to clarify, though we've opened up sign-ups, Google Voice is still limited to everyone in the U.S. for now.


Posted: 22 Jun 2010 08:44 AM PDT
In April, we invited young artists in 17 countries to create a Google doodle based on the theme "I love football." Since then, more than 35,000 children in Australia, Germany, Ghana, South Korea, New Zealand, South Africa, United Kingdom, the Netherlands, Spain, Italy, France, Hong Kong, Taiwan, Czech Republic, Kenya, UAE and Israel have created original designs for this first-ever international doodling competition.


From footballs to goalposts, we saw some truly creative designs that prove just how much you can do with an "l," an "e," and a couple "o's" and "g's." In the past two weeks, the winner of each country's competition had their design shown on their country's homepage for a day. Now, we need help deciding which of these top doodlers' artwork will be featured on the Google homepage of all 17 participating countries on July 11. You can vote for the international winner from June 21 until June 28—visit this site to weigh in.

The winning doodler will receive a trip to South Africa for themselves and their family, offered by the South Africa Tourism Board. And the runner-up will win two VIP tickets to a Premiere League football match in the U.K. offered by Sports New Media.

So whether you're an art lover or a football lover—vote for your favorite doodle today!


Tuesday, June 22, 2010

New Google Docs editors rolling out




This is part of a regular series of Google Apps updates that we post every couple of weeks. Look for the label "Google Apps highlights" and subscribe to the series. - Ed.

Over the last couple of weeks we introduced several new features to Google Docs, and made updates to Gmail, Buzz and Blogger. The Google Apps Marketplace expanded, and we brought many new businesses and schools onboard. Here's the scoop:

New Google Docs editors rolling out to everyone
Just a couple months ago we started previewing Google Docs' new editors for documents and spreadsheets, and on Monday we began turning on these faster, more feature-rich editors for everyone. In new documents, you'll see character-by-character real-time collaboration, a ruler for custom margins and tab stops, and the files you import from your computer will be much higher quality. The new version of spreadsheets is faster, and includes a formula editing bar, cell auto-complete and much more. If your university, employer or organization provides you with a Google Docs account, you'll start seeing the new editors by default in the coming weeks, too.



New sharing settings in Google Docs
Just yesterday we launched a streamlined way to share your files more easily in Google Docs. You can set a document, spreadsheet, presentation or drawing to be "Private," available to "Anyone with the link," or "Public on the web," and then customize who has access by inviting specific collaborators. If you're using Google Docs at work or at school, you'll also see options that make it easy to share your files just with other people within your organization. Learn more about the new sharing options on the Google Docs blog.



New features for drawings in Google Docs
We introduced several new features for the drawings editor in Google Docs, too. Now you can center objects on the page, resize your entire canvas, view thumbnails of your drawings in your doc list, search across your drawings by text contained within and quickly view a list of handy editing keyboard shortcuts. We also added the ability for you to share drawings in the Google Docs template gallery, so other people around the world can use your creations.


Blogger Template Designer available to all
Back in March we introduced Blogger Template Designer in Blogger in Draft, and last week we made it available to everyone. You can choose from more than 19 stock templates and further customize your design with hundreds of free, professional background images, custom color schemes and pixel-perfect layout manipulation. Customizing your blog and making it "your own" is now much easier.



Google Maps previews in Gmail and Buzz
Last week, we added a new Labs feature in Gmail that automatically displays a Google Map below messages that contain street addresses—saving you the trouble of copying and pasting of addresses from Gmail to Google Maps. You can enable this feature and many others from the Labs tab under Gmail Settings. Google Buzz also integrates Google Maps now too; when your buzz includes a Google Maps link, you'll automatically see an image of the map that you can choose to include in your post.


Apps Marketplace
For the businesses, schools and organizations using Google Apps, cloud-based functionality continues to expand through the Google Apps Marketplace. There, developers around the world can offer business- and process-enhancing apps that seamlessly integrate with Google Apps. The Marketplace has everything from accounting applications and CRM solutions to marketing automation and project workflow tools. Last week we added five new applications, and this Tuesday we tacked on over a dozen more.

Who's gone Google?
We're thrilled to welcome Brady Corporation, a globally distributed safety and security products company with more than 7,000 employees and 90 globally distributed business locations, to Google Apps. Cost savings were a factor in the decision, but Brady's IT team chose Google Apps to simplify their worldwide IT operations, to streamline the integration of future acquisitions and to offer employees advanced sharing features like real-time collaboration.

In addition to the big guys, tens of thousands more small and medium size businesses have also gone Google since our last update, including Hiatus Spa + Retreat, Goble & Associates and Método DeRose Matosinhos. Welcome!

And school's out for summer, but many colleges and universities are using the quiet months to reinvigorate their student technology. Sonoma State University, Meharry Medical College, Tokyo Keizai University (translated), Santa Fe Community College, Great Basin College and Colby College are all going Google.

Whether your company or school has already gone Google or if you're just starting to contemplate the move, tune into our live webcast next Tuesday, June 22 at 9:00 am PDT to hear more about the improvements and new features we've added to Google Apps during the first half of 2010.

For more details and updates from the Apps team, head on over to the Google Apps Blog.


Posted: 18 Jun 2010 10:27 AM PDT
This is part of our summer series of new Search Stories. Look for the label Search Stories and subscribe to the series. -Ed.

Our latest Search Story, Father and Daughter, is a tribute to all the wonderful relationships dads have with their daughters.

While working on the story we came across a comment posted to Paul Simon's Father and Daughter video on YouTube. Maybe it's because I'm a father of two little girls, but this almost made me cry. One day, I hope that my daughters will feel compelled to write something like this.

To Cullenlvr961: we don't know if you'll read this or see the video, but we just wanted to put it out there and let you know you really touched us and we're dedicating this Search Story to you and your dad. We'll be proud if our video evokes even a small piece of the emotion your note did.



Thursday, June 17, 2010

Google Commerce Search 2.0



School is out for the summer, and that means it's time for some swimsuit shopping, travel purchases and—before we know it—buying back-to-school supplies.

To help retail sites get ready for the summer shopping season, today we're launching Google Commerce Search 2.0 for retailers in the United States and United Kingdom. The new version of Google Commerce Search provides a better experience online for shoppers and greater control—with immediate ROI—for retailers.



Google Commerce Search, first launched a little over six months ago, is an enterprise-grade website search solution hosted in Google's cloud and designed specifically for online retailers. This second release includes a number of improvements:
  • More merchant customization: Today we're introducing a full merchandising dashboard, which gives merchants more control over promotions, ranking rules and filtering. Marketers and product merchandisers can now do all of this themselves—no custom code necessary. New intuitive retailer controls like time-based promotions, navigation bar with filters, and simple product ranking rules mean seasonal optimizations can be done on the fly.
  • Better shopper experience: With query autocompletion, retailers can offer common queries to shoppers in real time, as they type, without any custom coding. GCS is also faster and more relevant than before thanks to search quality improvements. Because it's hosted in the Google cloud, search results are returned to shoppers in less than a second. We've also added spelling and stemming dictionaries and new custom synonym options to make shopping on a retail site as easy and accurate as searching on Google.com.
  • Improved browsing and navigation: Many shoppers depend on the search bar on retail sites when they're looking to make a purchase, but some people will always prefer to navigate through different categories and discover new products. Now, Google Commerce Search allows visitors to shop by browsing around your site as well as searching directly for products.
Finally, we're making the benefits of Google Commerce Search 2.0 available to a wider range of retailers by introducing a pricing model that starts at $25,000/year. Get in touch with us to learn more.

As more consumers turn to online channels to purchase and research products, it's important for your site to keep up with them using the best technology out there. So with summer just around the corner, make sure your sunscreen's on, your beach blanket is ready and your e-commerce site is optimized with Google Commerce Search.


Posted: 16 Jun 2010 10:13 PM PDT
With software installations and complicated instructions, editing video can be a hassle—but we think it should be easy. Today, we're introducing YouTube's new online video editor, which makes editing your video a cinch. It's available in TestTube, where YouTube engineers and developers test out new tools and get feedback on how they're doing.

With this new editor, you can:
  • Combine multiple videos you've uploaded to create a new longer video
  • Trim the beginning and/or ending of your videos
  • Add soundtracks from our AudioSwap library of tens of thousands of songs
  • Create new videos without worrying about file formats and publish them to YouTube with one click—no upload necessary
All that, and you don't need to install any extra software. Here's a video from YouTube user rewboss that gives you a glimpse of how it works:



Check out the YouTube Blog for more details. And once you've given the editor a whirl, let us know what you think by leaving a comment on the YouTube Blog.