Saturday, November 26, 2011

New Version of Google Analytics

Google Analytics Real-Time
Google Analytics Real Time
Soon there will be a new version of Google Analytics that will entail a more detailed and specific report with real time data. Pretty exciting. In addition to a redesigned interface that makes it even easier to explore our data, we will also notice some significant new features. Here are a few of their favorites.

Multi Channel Funnels
Multi Channel Functions
We will be able to see which channels our customers interacted with during the 30 days prior to converting or purchasing. Conversion path data includes interactions with many media channels, including clicks from paid and organic searches, affiliates, social networks, and display ads.



Mobile Reporting
Mobile Reporting
More and more, visitors are using mobile devices to browse the web. Mobile reports in the new version of Google Analytics help us understand how mobile visitors are interacting with our website. We can even see which mobile devices our visitors use and optimize for those devices. 






Flow Visualization
Flow Visualization
Flow Visualization is a beautifully designed and highly sophisticated tool for graphically showing how visitors navigate through your site. The GA Team completely re-imagined and redesigned the navigation tools available in the old version of Google Analytics.





Video demo & Usage guides for Visitor Flow, Goal Flow

Over the next few weeks as they make Google Analytics v5 the default for all users, they are simultaneously rolling out the report email scheduler and PDF export.

Need to check something in the old version?
They think we will enjoy all the features of the new version but if you need to refer to the old version, there is a safety latch.  Look in the top right corner of Google Analytics and you’ll see a link for Old Version. Switch back and forth as much as you need, but keep in mind, that the old version will only be available until early next year.

Want help adjusting to the new version?
The Google Analytics Help Center is up to date on all the step by step of how to navigate Analytics using the new version. They have also been running a series on the Google Analytics blog that explores many of the changes and new features. And, there is a section of the Google Analytics Help Forum where you can ask questions and discuss the new version.

To stay up to date on new features, make sure you opt-in to receive Newsletters in your Google Analytics account settings. They are really excited to bring us this new, state-of-the-art Google Analytics.

Our SEO Company is very grateful for the wealth of information provided by the Google Analytics Team.