Friday, April 20, 2012

Global Site Speed Overview: How Fast Are Websites Around The World?

At Google, they are passionate about speed and making the web faster, and from first hand experience, they are glad to see that many website owners share the same goal. A faster web is better for both users and businesses - faster pages lead to better user experience and improved conversions.

The first step in optimizing any process is to establish and obtain an accurate set of measurement data. In the context of optimizing the user experience on the web, it means that we need to measure the speed of a page as seen by your real users: users network, device type and speed, geographic location, cache sizes, and a dozen other factors all come into play.

Luckily, the Site Speed reports in Google Analytics provide most of this data to us already. The new Web Timing standard, which is already implemented by most modern browsers, allows Google Analytics to gather detailed latency data for a sample of requests across a dozen different dimensions. To see this data for your site, navigate to your Google Analytics account and look for the new “Site Speed” reports under the “Content” section - there is no additional instrumentation required on your behalf.
Read more here