Tuesday, May 18, 2010

Announcing the Google Model Your Town Competition winner




This is one of a regular series of posts on search experience updates. Look for the label This week in search and subscribe to the series. - Ed.

This week, we announced a number of new search enhancements.

Google Translate learns and speaks new languages
This week, we launched 5 new "alpha" languages on Google Translate — Armenian, Azerbaijani, Basque, Georgian and Urdu. We also extended our support for spoken translations to 29 more languages. With these launches, you can now translate text, webpages and documents between 57 languages, and hear translations spoken in 36 languages. For many search queries where you want to translate a word or a phrase, we offer a translation powered by Google Translate directly in our search results. We also recently added romanization to this feature — when translating to or from a foreign language, you can now see the translation written phonetically in roman characters.

Example searches: [translate how are you? to chinese] or [translate обезьяна]

Twenty more languages in Google search get virtual keyboard
Recently, we announced that we've integrated virtual keyboards into Google Search homepages in 35 languages. Virtual keyboard lets you type directly in your local language script in an easy and consistent manner, no matter where you are or what computer you're using. Feedback is always important to us, and we were excited to get more than three thousand votes for other languages you felt the keyboard should be launched in. Today, we're happy to announce that we are adding Virtual Keyboard to another 20 languages — making it now available in 55 languages.

For those of you who speak a language we don't yet support, we're hard at work adding the virtual keyboard into more languages listed in Google Language Tools page. You can also vote for the languages you'd like us to add next. We always appreciate your feedback as we continue our efforts to help you input text in your desired languages as easily as possible.

Example languages we added this week:
Finding short answers
This week, we introduced a new feature that brings the technology of Google Squared right to your search results. Squared makes it easier to highlight answers for fact-based queries, so you can get more accurate answers, faster. Now, you'll see these answers right at the top of your search results, brought to you from across the web. And, we've also made sure this feature works great on mobile browsers.

Example searches: [timezone in nevada] or [when was jean-jacques rousseau born]

Thanks for reading, and stay tuned next week for more search news.

Posted: 14 May 2010 01:44 PM PDT
Nine days ago the data protection authority (DPA) in Hamburg, Germany asked to audit the WiFi data that our Street View cars collect for use in location-based products like Google Maps for mobile, which enables people to find local restaurants or get directions. His request prompted us to re-examine everything we have been collecting, and during our review we discovered that a statement made in a blog post on April 27 was incorrect.

In that blog post, and in a technical note sent to data protection authorities the same day, we said that while Google did collect publicly broadcast SSID information (the WiFi network name) and MAC addresses (the unique number given to a device like a WiFi router) using Street View cars, we did not collect payload data (information sent over the network). But it's now clear that we have been mistakenly collecting samples of payload data from open (i.e. non-password-protected) WiFi networks, even though we never used that data in any Google products.

However, we will typically have collected only fragments of payload data because: our cars are on the move; someone would need to be using the network as a car passed by; and our in-car WiFi equipment automatically changes channels roughly five times a second. In addition, we did not collect information traveling over secure, password-protected WiFi networks.

So how did this happen? Quite simply, it was a mistake. In 2006 an engineer working on an experimental WiFi project wrote a piece of code that sampled all categories of publicly broadcast WiFi data. A year later, when our mobile team started a project to collect basic WiFi network data like SSID information and MAC addresses using Google's Street View cars, they included that code in their software—although the project leaders did not want, and had no intention of using, payload data.

As soon as we became aware of this problem, we grounded our Street View cars and segregated the data on our network, which we then disconnected to make it inaccessible. We want to delete this data as soon as possible, and are currently reaching out to regulators in the relevant countries about how to quickly dispose of it.

Maintaining people's trust is crucial to everything we do, and in this case we fell short. So we will be:
  • Asking a third party to review the software at issue, how it worked and what data it gathered, as well as to confirm that we deleted the data appropriately; and
  • Internally reviewing our procedures to ensure that our controls are sufficiently robust to address these kinds of problems in the future.
In addition, given the concerns raised, we have decided that it's best to stop our Street View cars collecting WiFi network data entirely.

This incident highlights just how publicly accessible open, non-password-protected WiFi networks are today. Earlier this year, we encrypted Gmail for all our users, and next week we will start offering an encrypted version of Google Search. For other services users can check that pages are encrypted by looking to see whether the URL begins with "https", rather than just "http"; browsers will generally show a lock icon when the connection is secure. For more information about how to password-protect your network, read this.

The engineering team at Google works hard to earn your trust—and we are acutely aware that we failed badly here. We are profoundly sorry for this error and are determined to learn all the lessons we can from our mistake.


Posted: 14 May 2010 10:45 AM PDT
Back in December 2009, we announced the Google Model Your Town Competition and invited towns to submit 3D models of their community. The public reviewed 3D models, explored the buildings in Google Earth and watched videos from five finalist towns around the world. We've tallied the votes and we'd like to congratulate our 2010 winning town: Barranco - Lima, Peru!



Jorge De Albertis Bettocchi, a 38 year-old corporate business attorney, modeled the Barranco District of Lima. He entered the competition to generate pride among his fellow citizens and created his 3D models to serve as a tool for tourism, promotion, investment and preservation of Barranco's historic architecture.

We'll be awarding the local school district with US$10,000 and the SketchUp team is planning a visit to Barranco later this summer. Visit the Google Earth Gallery to download a 3D tour of Barranco, Peru.

Thanks to all those who voted to help us find the winning town. And thanks to all the modelers out there who submitted entries — we hope you'll continue to add 3D buildings to Google Earth!


Posted: 14 May 2010 11:29 AM PDT
We launched Nexus One in January with two goals in mind: to introduce a beacon of innovation among Android handsets, and to make it quick and easy for people to buy an Android phone. We're very happy with the adoption of Android in general, and the innovation delivered through Nexus One. Already, a lot of the innovation that went into creating Nexus One has found its way into numerous Android handsets, like the HTC Evo 4G from Sprint and the Verizon Droid Incredible by HTC.

But, as with every innovation, some parts worked better than others. While the global adoption of the Android platform has exceeded our expectations, the web store has not. It's remained a niche channel for early adopters, but it's clear that many customers like a hands-on experience before buying a phone, and they also want a wide range of service plans to chose from.

So today we're announcing the following changes:

More retail availability. As we make Nexus One available in more countries we'll follow the same model we've adopted in Europe, where we're working with partners to offer Nexus One to consumers through existing retail channels. We'll shift to a similar model globally.

From retail to viewing. Once we have increased the availability of Nexus One devices in stores, we'll stop selling handsets via the web store, and will instead use it as an online store window to showcase a variety of Android phones available globally.

Innovation requires constant iteration. We believe that the changes we're announcing today will help get more phones to more people quicker, which is good for the entire Android ecosystem: users, partners and also Google.


Chris Boggs Elected President of SEMPO

  1. Chris Boggs Elected President of SEMPO
  2. Creating a Social Media Analytics Action Plan – Part 2: Configuring Your Analytics
  3. Easy Step by Step Way to Use Youtube for Link Building
  4. Wordpot: Another Keyword Suggestion Tool to Add to Your Arsenal
  5. More Recent Articles
  6. Search Search Engine Journal

Chris Boggs Elected President of SEMPO

I’d like to congratulate my good friend Chris Boggs on the recent announcement of Chris being elected the new President of SEMPO. As many of you know, Chris has been deeply involved with the SEMPO organization for years and has always been an ethically outspoken and active member of the search engine optimization industry.
Boggs, Director, Search Engine Optimization at Rosetta, is no stranger to SEMPO as he has served on SEMPO’s Board of Directors since 2006 and has been the organization’s Secretary for the past three years.
“I appreciate the opportunity to serve as SEMPO’s new president and lead the charge to expand our reputation as thought leaders in the global search arena,” Boggs said. “I look forward to working with the SEMPO board and members to inspire more people and companies to better understand and benefit from Search Marketing and analytics.”
Check out the SEO Tools guide at Search Engine Journal.

Chris Boggs Elected President of SEMPO



Creating a Social Media Analytics Action Plan – Part 2: Configuring Your Analytics

Last month I introduced the idea that by creating a Social Media Analytics Action Plan, you'd find it much easier to not only find the ROI of social media for your company, but you'll also improve the effectiveness of your social media efforts.
In Part 1 we defined our KPI's, and now it is time to properly configure your analytics package so you can measure those metrics.
Add Campaign Tracking to URLs
With URL shortening services like bit.ly and kl.am having analytics tagging capabilities built into them, there really isn't an excuse to not be tracking your social URLs. I recommend you take your URL shortening one step further. Instead of just setting up tracking URLs for each social platform, set them up for each tweet/wall post/etc.
By taking the time to set up multiple tracking URLs of the same URL you plan to share on social sites, you'll be able to figure out what verbiage leads to more click-throughs and conversions, what time of day you see the most click-throughs, and other valuable insight.
Create a Filter/Segment for Social Traffic
This is more of a time saver than anything. Within you analytics account, setup a profile that only displays traffic from social media websites. This will allow you to quickly analyze your social efforts without having to go through a bunch of segmenting just to get the information you are looking for.
Setup Virtual Pages
The idea with virtual pages is that you create a vanity URL that redirects to a tracking URL. The vanity URL provides a nice clean link for the social media user to click through to, and when we redirect them (using a 301 redirect), we can track the user as they jump from that social platform to the website.
This is a very similar technique to what pay-per-click marketers use. When you redirect the user, the URL of the page they land on will include your tracking information which will allow you to analyze exactly how a user from a particular social network interacts with your site.
If you use Google Analytics, you can use Google's URL Builder tool to create these tracking URLs.

Event Tracking
Over on the Google Analytics blog, they have a fantastic case study about how Lollapalooza measured their social media efforts. What really stood out to me was how well they setup tracking on "events." An event can be any interaction with your website. It could be something as simple as a download, or even when a person registers or logins to their account.
Lollapalooza also setup event tracking on their social "share buttons" so they could figure out where their social traffic would choose to share their website or if they decided to initiate Facebook Connect.
Conclusion
There are a number of things you can do to setup your analytics to gain additional insight into your social efforts. The key is to be meticulous, ask questions and be creative in solving them. You can learn a lot from the way you promote your website and the way your users interact with your site if you pay close enough attention.
Check out the SEO Tools guide at Search Engine Journal.

Creating a Social Media Analytics Action Plan – Part 2: Configuring Your Analytics




Easy Step by Step Way to Use Youtube for Link Building

Nylon Magazine (and yes I know that I’m a bit too old to be reading it) has started to put a youtube link in every article in their print magazine. It’s a fantastic way to mix media and use offline methods to promote online marketing. Jamie Oliver sends out emails to his subscribers with video messages in them. This goes to (you guessed it) his youtube channel.
The interesting thing about using youtube for link building is that you don’t have to think about how these links will improve your PageRank, or your Google ranking. Think about how it will build brand awareness, connect you with your community, and bring more relevant traffic to your site. If you get a boost in anything else, consider it the icing on the cake.
Now, since the web abounds with information on how to use youtube, I won’t go into anything like that here. Instead, I just want to get you thinking about ways you can use this to your advantage. I’m also not talking about funneling link juice to any site, period. I’m talking about getting traffic.
Here’s a quick and easy step by step way to use youtube for link building.

Videos

Hopefully you won’t be posting videos if you have poor content. Videos should be well-produced and professional, unless your style and brand suggest otherwise. I’ve seen some really hip and edgy videos actually, and because of the hipness of the brand, they worked. Point to other web and video content in this video to keep users engaged.

Channels

A user can create a channel, or a brand can create a channel. Google has some helpful tips on creating a brand channel here. In this piece when I refer to a channel, I mean a “brand” channel. However, a user’s channel can also be a good way to build links and do some social media link building.
If you have enough content, you can create your own channel and have subscribers who will be alerted to any new content that you post. By doing this, you’re staking your claim on your brandspace on one of the most popular social sites out there today.

Subscribers

Just as you may use a blogroll to find other good blogs to ask for a link, you can use youtube channel subscribers to do the same.

Comments

Video comments work just the same as blog comments, allowing you to locate more like-minded individuals. Be prepared to wade through loads of spammy comments in order to find some decent prospects, as nothing attracts idiotic comments like youtube.

Sharing

You can share youtube videos from the site. People are lazier than ever (myself included) and sharing something from the post, page, or video makes things much easier.
Just as with any other method of link building, you get the good and the bad, of course.

The Good

This is a good way to connect with other like-minded users and see what THEY write about on their own sites.
If someone searches for your brand or your name, your youtube channel could be listed in the SERPs.
It’s another gateway into competitive analysis.

The Bad

This type of link building won’t work with every demographic or every niche. It may be a fantastic way to generate more traffic for a fashion site, but not a great way to get more traffic to your site about retirement benefits. Some target demographics just aren’t really using a lot of social media sites yet.
Depending upon the style of video that you want to shoot, cost can be prohibitive. It’s easy enough to sit down in front of a webcam and record yourself talking about something, but producing a slick and professional video isn’t cheap.
The thing is…youtube is very, very hot. It has been for ages and it’s showing no signs of slowing down. I cannot tell you the amount of time that I’ve wasted watching videos of a cat knocking something over, or rewatching clips from a music show that I went to, etc. Video is a seriously important medium right now, and it’s also a nice way to attract enough attention to get people to see your actual website.
Check out the SEO Tools guide at Search Engine Journal.

Easy Step by Step Way to Use Youtube for Link Building



Wordpot: Another Keyword Suggestion Tool to Add to Your Arsenal

My rule of thumb as to keyword research tools is: the more the better. Various tools have different algorithms and metrics to compare and when united, you may end up with many more keyword ideas and much more inspiration than when using just one utility.
This is why I never grow tired of finding and sharing new (alternative) keyword research tools, both widely popular and known to just a few. Among such new and less-known keyword suggestion utilities were free Wordstream tools and Actual Keywords – both reviewed by me last year.
Today I am sharing another little keyword suggestion utility: WordPot
The most widely advertised features of the tool were actually not the reason why I added it to my list of tools for brainstorming content ideas:
  • “Keyword trend” tool seems extra (Google Trends seem more reliable to me since it relies on Google);
  • Keyword projects may be helpful but I prefer Excel for grouping my keywords into projects.
What I actually liked about the tool was the set of other, least prominent features:

1. The comparison metrics

We’ve seen quite a few tools that use various metrics to let you compare the keywords and choose the ones for your needs: be it Adwords competition numbers, search volume or number of search results for the given terms used in the title of the page.
WordPot has quite a unique comparison algorithm: “Exact daily” versus “Total daily” where:
  • “Exact” indicates the number of daily searches done with that specific word on the internet.
  • “Total” stands for the number of searches including ALL searches done daily that word in them (i.e. including phrases).
From their own words:
You can use these numbers to see which words are more general terms than others. For example since golf has only 6938 exact searches but 696364 total searches then that makes golf a general term. So if you are trying to advertise for “used golf clubs”, you should stay away from the term “golf” in your campaign.
What it basically means in my understanding is that if “total daily” is MUCH higher than “Exact” daily, the term has higher chances to occur in the word combination and you don’t want to use that standalone term. You’d better stick with some keyword combination.
A good example for that is “diet for” term which according to the tool is searched 7 times a day but occurs in almost 3K search phrases daily:
Wordpot

2. The base word info

Another handy option offered by the tool is the ability to see each word thesaurus info:
  • Definition;
  • Synonyms;
  • Related Words;
  • Associated Words.
Wordpot

3. The “Freemium”

Unlike many other keyword research tools, this one offers quite an advanced free plan, so you may never need to pay and use the free plan (like myself). So just bookmark the tool and use it randomly when you are stuck and need some inspiration.
Some useful info on the tool:
  • Data source? According to the site, they rely on “meta search engines (like Metacrawler and Dogpile) and results published by Google (zeitgeist), Yahoo and Msn” (I guess they really mean Bing).
  • Tools? They have a very handy FireFox search engine that may make keyword searching much easier.
Check out the SEO Tools guide at Search Engine Journal.

Wordpot: Another Keyword Suggestion Tool to Add to Your Arsenal




More Recent Articles