Monday, April 19, 2010

Google Officially Enables iPad AdWords Targetting


"Search Engine Journal" - 1 new article

  1. Google Officially Enables iPad AdWords Targetting
  2. More Recent Articles
  3. Search Search Engine Journal

Google Officially Enables iPad AdWords Targetting

As announced a few weeks ago, Google has now included the iPad as one of the devices that you can target specifically with your AdWords ad campaigns as Google has added it to the list of mobile devices that supports ad campaign targetting.

The process is pretty simple. Just edit  the “Devices” section in your AdWord Campaign Settings and Select the iPad under the “Advanced device and carrier option.” You need to select the iPad as one of the devices even if you have previously selected other mobile devices such as the iPhone or Android. Likewise, if your device settings are set for desktop and laptop computers only, your ads won’t show up on the iPad devices.
Google is also reminding apps developers and owners that iPad apps can be promoted by directly linking to the download URL in their ads. This would enables iPad users to download the apps directly from the ad itself.
Check out the SEO Tools guide at Search Engine Journal.

Google Officially Enables iPad AdWords Targetting





More Recent Articles



 

Search Engine Journal - NSFW: Facebook, YouTube Are the Most Visited Sites at Work


"Search Engine Journal" - 1 new article

  1. NSFW: Facebook, YouTube Are the Most Visited Sites at Work
  2. More Recent Articles
  3. Search Search Engine Journal

NSFW: Facebook, YouTube Are the Most Visited Sites at Work

If you visit Facebook or YouTube during official hours while in the your offices, well – welcome to the club. I do that too. And guess what? It looks like everyone else are doing the same thing as study shows that both Facebook and YouTube are getting heaps of traffic from business sites.
SC Magazine UK is reporting that according to the study made by Network Box, 6.8% of business internet traffic now goes to Facebook.  Google  sites grabs around 3.4% of all traffic, Yimg (Yahoo’s image server) gets 2.8%, Yahoo 2.4% and DoubleClick 1.7%. These are based on the analysis of 13 billion URLs used by businesses in Q1 2010.
Online video consumption in the workplace is also eating up business bandwith according to the report. YouTube videos is using up 10% of all corporate bandwidth, followed by Facebook taking 4.5% of all bandwidth used. Windows update, Yimg and Google follow with 3.3%, 2.7% and 2.5% respectively.
Network Box internet security analyst said that the findings of their study clearly show that IT administrators have more reason to be concern about the amount of social network use in the workplace.
” There are two real concerns here: firstly that employees will be downloading applications from social networks and putting security at risk; and secondly the amount of corporate bandwidth that appears to be being used for non-corporate activity," said Herron.
So, if you’re one of us who consistently check Facebook and YouTube while in the office – hope that our bosses won’t read this news. Or if they do and they decide to ban Facebook and YouTube in the workplace, we can always argue that we’re visiting Facebook for “business networking” purposes and YouTube for the sake of occupational learning.

Check out the SEO Tools guide at Search Engine Journal.

NSFW: Facebook, YouTube Are the Most Visited Sites at Work





More Recent Articles