New Version of Google Analytics

Google Analytics Real-Time

Google Analytics Real Time
Soon there will be a new version of Google Analytics that will entail a more detailed and specific report with real time data. Pretty exciting. In addition to a redesigned interface that makes it even easier to explore our data, we will also notice some significant new features. Here are a few of their favorites.

Multi Channel Funnels

Multi Channel Functions

We will be able to see which channels our customers interacted with during the 30 days prior to converting or purchasing. Conversion path data includes interactions with many media channels, including clicks from paid and organic searches, affiliates, social networks, and display ads.

Mobile Reporting

Mobile Reporting

More and more, visitors are using mobile devices to browse the web. Mobile reports in the new version of Google Analytics help us understand how mobile visitors are interacting with our website. We can even see which mobile devices our visitors use and optimize for those devices. 

Flow Visualization

Flow Visualization
Flow Visualization is a beautifully designed and highly sophisticated tool for graphically showing how visitors navigate through your site. The GA Team completely re-imagined and redesigned the navigation tools available in the old version of Google Analytics.





Video demo & Usage guides for Visitor Flow, Goal Flow

Over the next few weeks as they make Google Analytics v5 the default for all users, they are simultaneously rolling out the report email scheduler and PDF export.

Need to check something in the old version?
They think we will enjoy all the features of the new version but if you need to refer to the old version, there is a safety latch.  Look in the top right corner of Google Analytics and you’ll see a link for Old Version. Switch back and forth as much as you need, but keep in mind, that the old version will only be available until early next year.

Want help adjusting to the new version?
The Google Analytics Help Center is up to date on all the step by step of how to navigate Analytics using the new version. They have also been running a series on the Google Analytics blog that explores many of the changes and new features. And, there is a section of the Google Analytics Help Forum where you can ask questions and discuss the new version.

To stay up to date on new features, make sure you opt-in to receive Newsletters in your Google Analytics account settings. They are really excited to bring us this new, state-of-the-art Google Analytics.

Our SEO Company is very grateful for the wealth of information provided by the Google Analytics Team.

Get Your Business Online with Google

Today was an exciting day at in Hartford at the “Connecticut Science Center” with Google’s Connecticut Get Your Business Online.

Many essential strategies were discussed and great information on how to promote your business in today’s economy, which by the way is booming in the online world.

You have to ask yourself, are you using Google for search, if YES, You should be engaging your clientele online, which we know 67% of the searches are done in Google.

Today many people got a FREE 3 page Website w/ a Domain for 1 year, by Intuit.

There were seminars on using Google Place to get found by your local customers on Google. It’s great FREE tool that has a user friendly way to create and account and plug in your basic information about your business, these things include, Your address, phone numbers, store hours, video, pictures, and even if you have Coupons and Specials, you can list those as well.

Then they got into teaching how to run your business online, Something Easy, Free and fast.

Customers are definitely online, here’s the question. Can they find YOU?

Here’s a tip 97% of consumers research products & services online before buying, don’t you?

Googles online tools help you get found, attract customers.

These include;
Google Places
Adwords Express
Market Intelligence with Analytics and website optimization
Google Apps
Gmail
Google Docs and Spreadsheets
Google Analytics, Alerts and Insights
Google Adwords & Social Search
The Four Be’s were heavily emphasized for your oinline business, and they are

1.       Be Found

2.       Be Relevant

3.       Be Engaging

4.       Be Accountable

2 options were given for Adwords

1.       Adwords Express

2.       Traditional Adwords

Adwords express is for business owners who don’t have the time or patience to invest in managing their accounts.

Traditional Adwords are for business owners that are more engaged in their online marketing and like to manage their strategies and budget using creative ad writing.

I spoke with Seth Meyerowitz, CEO of UBE, a Certified Google Business Trainer & Adowrds Certified Partner, who gave me some insights on better practices for businesses who are looking  expose their business effectively online.

He does Seminars, Workshops & Training, Web Design, Pay Per Click Management and SEO,  great guy, so Thanks Seth

I also ran into Adela Martinez with Score.org a NON PROFIT ORGANIZATION who offers FREE Small Business Advice to help business owners and those who are looking to start a business.

These practices place your website on the front pages of Google relatively fast.

So the question is, “Is your business online? and are you staying competitive by providing useful information to your potential customer base, and I always go back to say “if you’re not catering to your online community, another business is.

Google In Hartford, Connecticut

Google and friends are coming to Hartford later this month to get your business online.  Connecticut Get Your Business Online  is a new program from Google  and it’s an easy, free, and fast way to get your business online.

If you don’t have a website or Google Places listing, you’ll find everything you need to get started – web professionals at your side every step of the way. We’ll also provide the computers or a plug-in for your own laptop.

If your business is already online, you’ll find tools and resources to help your business succeed online.

At these events you can:

    Get a free website and Google Places listing
    Get 1:1 advice and tips
    Learn more about online marketing
    Network with your fellow small business owners

Connecticut Get Your Business Online is completely free. Space is limited, so we highly recommend that you pre-register online to reserve your spot.

Date:
October 26th
Connecticut Science Center
250 Columbus Boulevard
Hartford, CT 06103

Doors open
7:30 a.m. – 5:00 p.m.