Cyrus Mistry from Google presents to 25,000 in Miami -Part 2

This is a truly amazing step for unfranchise owners in Market America.

Market America and Google have partnered to implement the Google Search Appliance™ (GSA)
hardware and software on www.marketamerica.com. The deployment of the GSA applies Google’s
industry leading search engine capabilities to Market America’s website.
The partnership allows real time comparison shopping among the millions of products offered on
www.marketamerica.com. Customers can search for exclusive Market America products and those
from over 2,000 partner stores and have all results shown in an easy to compare format, including the
price of each product on one page. Shoppers will also have the ability to use advanced search features,
including sorting products by price, brand and store.
Market America is continually looking for technology applications that will solidify
marketamerica.com as the ultimate online shopping destination. This initiative using Google™
technology allows Market America’s customers and UnFranchise® Owners to utilize many of the same
benefits they enjoy from Google.com, with specific enterprise enhancements made that will make
search easy, useful and intuitive. Having this type of advanced, but easy to use search capability
permits Market America to more effectively match products with people.
Search engine enhancements on marketamerica.com include:
• Results Grouping – Allows customers to navigate search results easily and clearly using intelligent
grouping of products
• Automatic spell-check – Allows the searcher to avoid missing results through typos or misspellings
• Advanced Boolean Search – Customer can perform sophisticated queries with over 10 special query
terms, including Boolean AND, OR, and NOT searches
• Number Range Search – Customer can restrict search results by a number range, making it easy for
users to restrict by price range or other numerical values.
• Synonyms – Pre-defined synonyms for Market America specific terminology will be displayed to the
user as suggested alternative search queries