Get Your Business Online with Google

Today was an exciting day at in Hartford at the “Connecticut Science Center” with Google’s Connecticut Get Your Business Online.

Many essential strategies were discussed and great information on how to promote your business in today’s economy, which by the way is booming in the online world.

You have to ask yourself, are you using Google for search, if YES, You should be engaging your clientele online, which we know 67% of the searches are done in Google.

Today many people got a FREE 3 page Website w/ a Domain for 1 year, by Intuit.

There were seminars on using Google Place to get found by your local customers on Google. It’s great FREE tool that has a user friendly way to create and account and plug in your basic information about your business, these things include, Your address, phone numbers, store hours, video, pictures, and even if you have Coupons and Specials, you can list those as well.

Then they got into teaching how to run your business online, Something Easy, Free and fast.

Customers are definitely online, here’s the question. Can they find YOU?

Here’s a tip 97% of consumers research products & services online before buying, don’t you?

Googles online tools help you get found, attract customers.

These include;
Google Places
Adwords Express
Market Intelligence with Analytics and website optimization
Google Apps
Gmail
Google Docs and Spreadsheets
Google Analytics, Alerts and Insights
Google Adwords & Social Search
The Four Be’s were heavily emphasized for your oinline business, and they are

1.       Be Found

2.       Be Relevant

3.       Be Engaging

4.       Be Accountable

2 options were given for Adwords

1.       Adwords Express

2.       Traditional Adwords

Adwords express is for business owners who don’t have the time or patience to invest in managing their accounts.

Traditional Adwords are for business owners that are more engaged in their online marketing and like to manage their strategies and budget using creative ad writing.

I spoke with Seth Meyerowitz, CEO of UBE, a Certified Google Business Trainer & Adowrds Certified Partner, who gave me some insights on better practices for businesses who are looking  expose their business effectively online.

He does Seminars, Workshops & Training, Web Design, Pay Per Click Management and SEO,  great guy, so Thanks Seth

I also ran into Adela Martinez with Score.org a NON PROFIT ORGANIZATION who offers FREE Small Business Advice to help business owners and those who are looking to start a business.

These practices place your website on the front pages of Google relatively fast.

So the question is, “Is your business online? and are you staying competitive by providing useful information to your potential customer base, and I always go back to say “if you’re not catering to your online community, another business is.