Earth Day may have just passed, but the Google Earth team loves it too much to let it go. So we've found our own special way to celebrate Earth Day (a little late) by making an announcement that we've been working toward for a long time: Earth view in Google Maps.  When we first launched Google Earth back in 2005, it revolutionized the world of digital mapping. In the years since, Earth has been getting faster and lighter while adding large amounts of imagery, more ambitious features and an ever-expanding roster of platforms, including support for Mac, Linux, iPhone, Android and even the 2011 Audi A8! Web browsers haven't exactly been standing still either. As their capacity to handle richer applications has steadily grown, our ability to bring Google Earth online has grown along with it. In 2008, we released the Google Earth Plugin to developers, and since then thousands of sites have used it to create many cool applications and even games. Now the time has come to take off the plugin's online training wheels and roll it out on the main stage: Google Maps. So if you're one of the hundreds of millions of people who use Maps worldwide, you can now explore the world in luxuriantly-detailed, data-rich 3D imagery and terrain from Google Earth. If you've already downloaded the Google Earth Plugin, you should be able to see Earth view in Maps right away. Otherwise, you can just install the Plugin to enjoy a Maps experience that includes angled Earth views, 3D buildings, smooth panning and zooming and a great introductory showcase of places to visit and things to see. Current Google Earth users, of course, will continue to enjoy the full power of the standalone application: KML editing, historical imagery, GPS tracks, tour-creation, Mars, Sky, flight simulator and so on. But for quick online access, the power of 3D will also be available at the click of a[n Earth] button. We're thrilled to be able to bring this functionality to the web and we invite you to come share the moment with us.      |
Posted: 26 Apr 2010 12:31 PM PDT Though our rocket program to help commuters to our Moon office is still a long way off, we've always jumped at the chance to bring the wonders of outer space a little closer to Earth. On Saturday, our Hubble telescope doodle celebrated 20 years of one of the most productive and celebrated science instruments since Galileo first made a telescopic survey of the heavens 400 years ago. Hubble's razor-sharp vision has revealed previously hidden aspects of the cosmos with unparalleled intimacy and clarity, and you can see some of the best examples for yourself on our Hubble 20th birthday page. You can also download our new Hubble tour to explore further in Google Earth. And Google Sky Map now includes a Hubble Gallery for you to see Hubble discoveries by pointing your phone to the night sky. So far, we've also announced a Moon office, a Moon race, an expedition to Mars, Sky in Google Earth (also available as a handy, hand-held guide), Moon in Google Earth, Mars in Google Earth, NASA images in Google Earth and more than a few extra-orbital doodles. Occasionally somebody will ask us, "Just what does space have to do with the Internet?" Plenty, if you ask Chief Internet Evangelist Vint Cerf. But space, like the Internet, is also a fascinating place to spend time, especially for engineers, technologists and explorers. So we usually answer, "Well, who hasn't thought about blasting off and seeing the stars up close?" It's incredibly important to encourage the next generation of scientists and engineers to (quite literally) reach for the stars. We've made these tools available to help these explorers and astronauts-in-training get their bearings, as well as to showcase the incredible achievements we've already seen from generations of brave, dedicated people working to challenge the limits of human capability and knowledge. And, depending on who you ask, space might be closer than you think. In the meantime, for everybody who's taken a wistful look at the night sky — we're looking up with you.     |
Monday, May 3, 2010
Earthly pleasures come to Maps
Google Adwords Overhaul!
Google Adwords Overhaul!If any of you were looking at Google Adwords the past few days, you may have noticed a few interesting things. Google has decided to add some new features into the mix. Because relationships with advertising agencies are changing, they find it only fair that they shift and change with it. in regards to the GAP Program:
  Thanks Google! :) Check out the SEO Tools guide at Search Engine Journal. Google Adwords Overhaul!       
Social Media Time Saving TipWhat I am going to share with you is not new, but I am surprised at how many people do not use this time saving source. Ping.fm is a resource that I want everyone to know about. If you aren't using it then you need to rethink the reason why. If you are using this wonderful tool then maybe I can share with you some more helpful tips to help in your successes.In there own words: "Ping.fm is a simple and FREE service that makes updating your social networks a snap!"To me the best part is that the service is free and you can post from anywhere with their mobile, instant messenger and email apps. They also work along with hundreds of other 3rd party apps to make updating your status simple and fast. Ping.fm was recently acquired by Seesmic making the service much more powerful. You can send an update and it can be submitted instantly to 50+ social networks including Twitter, Facebook, MySpace, LinkedIn, Ning, WordPress, TypePad, Yammer, Status.net and many more. My favorite part about using this valuable resource is that I can post from my iPhone from anywhere sharing with my friends and family something cool. For example, I recently sent an update to all my friends to over 20 of my social networks right from my phone. The update was sent from the beautiful mountains of Utah stating that I had just finished a Half Marathon. Here is a very short video I created showing how easy it is to sign up and start using Ping.fm today:  There is also a trick to update your Google Buzz account via Ping.fm and here are the steps: 1. Of course you must have a Ping.fm account, sign up here – http://ping.fm/ 2. Add Gtalk by clicking "Add Network" at the http://ping.fm/networks/ page     There are some things you need to know with using Ping.fm as a social media tool. You need to remember that it is simply a tool that will help save you time. It is not an automated tool that will make you millions or get you more followers necessarily. I see many people abuse the tool to the point that they are not being social anymore with their friends and followers. As we know, Social Media is all about the conversation and being social. If all you are doing is submitting updates and not a part of the discussion then you will loose out on what social media really is. Here are some helpful tips and reminders to save time but still be social:
Check out the SEO Tools guide at Search Engine Journal. Social Media Time Saving Tip      |
Raising the bar for Google AdWords Certification
(Cross-posted on the Inside AdWords and the Agency Ad Solutions blogs) As the advertising industry has grown and evolved, so too has our relationship with advertising agencies. These companies, from SEMs to the largest traditional agencies, play a critical role in the continued success of Google, our advertisers and our industry — so we spend a lot of time talking to agencies about how we can make it easier for them to work with us and our advertisers. We've had a lot of great feedback from agencies and today we're announcing changes designed to offer them better training and more rigorous certification in AdWords proficiency, and to lower costs for those who help advertisers get the most out of AdWords. We're also making it easier for advertisers to find certified agency partners to work with them on digital advertising. Here's an overview of what's changing today. Raising the bar for Google AdWords Certification We're retiring our long-standing Google Advertising Professionals (GAP) program and replacing it with a new Google AdWords Certification program for those managing AdWords accounts on behalf of advertisers. The new program provides agencies and their employees with more up-to-date, comprehensive, strategy-focused training and certification on the latest tools and best practices for managing AdWords accounts, including:
 For more information on the AdWords Certification Program or to create an account, visit the Google Certification program site and help center. Helping advertisers find Google Certified Partners Google Certified Partners can opt in to Google Partner Search, an online, searchable directory that helps advertisers identify Certified Partners that meet their criteria. Small and medium-sized advertisers who haven't previously used an agency have told us that evaluating potential partners can be a daunting task, so we think Google Partner Search will be especially valuable for them. To show up in advertiser searches through Google Partner Search, agencies must opt in and fill in details about their core attributes and capabilities. Searches can be filtered by location, agency experience within a particular budget range, the types of services provided and the industry verticals an agency serves. Advertisers can then evaluate the list of Certified Partners that meet their criteria and contact the partners who seem best suited to their needs. To learn more about Google Partner Search, visit the help center. Introducing preferred AdWords API pricing The Google AdWords API allows developers to build applications that interact directly with the AdWords platform. Agencies and developers of search engine marketing tools use these applications to manage large AdWords campaigns more efficiently and creatively. Today, we're announcing preferred AdWords API pricing. This gives qualified Google AdWords Certified Partners who manage client AdWords accounts free use of the AdWords API based on managed client spend. To apply, agencies must have an active agency profile page and be compliant with the AdWords API terms and conditions. We'll evaluate applications for preferred AdWords API pricing based on the criteria listed here. We hope preferred AdWords API pricing will encourage agencies and developers to experiment with new strategies, expand the functionality of their tools, and build more comprehensive client campaigns without worrying about increased costs. You can learn more about preferred pricing and how to apply at the preferred AdWords API pricing site. We're looking forward to receiving feedback on all of these initiatives and to continuing to improve our partnership with agencies.     |
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