Internet Marketing and Internet Adverting Spending Rise!

During a major economic crisis, Internet advertising is on the rise. Search Engine Optimization and (SEO Web Design) will be a significant tool for online advertising.

Here's the latest:

Google Profit Tops Estimates on Ad Sales; Shares Rise (Update3)

By Crayton Harrison

Oct. 16 (Bloomberg) -- Google Inc., owner of the most popular Internet search engine, said third-quarter profit climbed 26 percent as more customers used Web search ads to spur sales in a slowing economy, sending the shares higher.

Net income rose to $1.35 billion, or $4.24 a share, from $1.07 billion, or $3.38, a year earlier, the company said today in a statement. Leaving out costs such as stock-based compensation, profit was $4.92 a share, beating the $4.75 average estimate of analysts in a Bloomberg survey.

Advertisers are shifting budgets away from TV and print media toward ads that run alongside search listings, targeting online shoppers. The Internet will account for 8.7 percent of the $284 billion in U.S. ad spending this year, up from 7.2 percent in 2007, according to Barclays Capital.

``This was exactly the kind of shot in the arm that investors need,'' said Jeff Lindsay, an analyst with Sanford C. Bernstein & Co. in New York. ``People lost a lot of faith in the Internet, but this is exactly what the doctor ordered.''

Excluding revenue passed on to partner sites, sales expanded to $4.04 billion, compared with the $4.05 billion average estimate. Total revenue climbed 31 percent to $5.54 billion.

Google, based in Mountain View, California, rose $36.98, or 10 percent, to $390 in extended trading after closing at $353.02 on the Nasdaq Stock Market. The shares have dropped 49 percent this year.

Low Expectations

At least eight analysts had reduced their estimates for Google's third quarter this month after the global credit crisis erupted. That made it easier for the company to beat their average estimates today.

``We are realistic about the poor state of the global economy, but it's Google, so we'll manage accordingly,'' Chief Financial Officer Patrick Pichette said today in an interview. ``We had a good third quarter, with strong traffic and revenue growth.''

In the U.S., Google fielded 63 percent of online searches in August, double the market share of Yahoo! Inc. and Microsoft Corp. combined. That dominance has helped Google command higher prices for ads, according to Yahoo, which is awaiting government approval of an agreement to let Google sell some ads on its sites.

`Uncharted Territory'

``The economic situation is so fluid that we're all sort of in uncharted territory,'' Chief Executive Officer Eric Schmidt said on a conference call. ``We've always been in this for the long term, and we believe that's even more important today than ever.''

The slumping U.S. economy had been expected to drag down results, said Clay Moran, an analyst at Stanford Group Co. in Boca Raton, Florida. ``Google is a resilient business that's going to fare relatively well in this recession, but it's not immune from the overall macroeconomic environment,'' he said.

Google, which doesn't forecast results, is seeing a slowdown in spending from some types of customers, such as U.S. auto and home-financing companies, Pichette said.

The company has cut back by slowing its hiring rate and spending less on travel and events, said co-founder Sergey Brin.

``We don't know exactly what the future holds. We've taken a conservative approach,'' Brin said in an interview. ``We view this as an opportunity to refine our company and sharpen it.''

Cutting Costs

Capital expenditures fell to $452 million, down 18 percent from a year earlier, as Google made more efficient use of its computing centers, Brin said. He said he couldn't forecast whether the costs would continue to fall.

Google recorded $280 million in costs for stock-based pay, up from $273 million the previous quarter. Those costs will reach $1.1 billion in 2008, leaving out stock awards granted after Oct. 1, Google said.

Sales outside the U.S. made up 51 percent of Google's revenue, up from 48 percent a year earlier. If foreign exchange rates for currency had remained constant over that period, Google's third-quarter sales this year would have been $168 million lower, the company said.

The credit crisis may cost the Internet ad market $6.7 billion in lost sales through 2010, according to Collins Stewart Plc. Big and small businesses, from General Motors Corp. to Simplexity LLC, are reducing ad spending plans, while some financial companies, such as Wachovia Corp., have disappeared.

The reductions will push down growth in U.S. Internet ad outlays to less than 20 percent next year for the first time since 2002, said Sandeep Aggarwal, a Collins Stewart analyst in San Francisco.

Google, which gets almost all its revenue from search ads, is developing ways to advertise with images and video. The company struck a deal this month to show full-length programs from CBS Corp. on its YouTube site, splitting ad revenue with the network.

Microsoft, seeking to close the gap with Google, bid as much as $47.5 billion for Yahoo this year. Sunnyvale, California-based Yahoo rejected Microsoft's offer in May, opting instead to strike the advertising partnership with Google.

To contact the reporter on this story: Crayton Harrison in Dallas at tharrison5@bloomberg.net

Last Updated: October 16, 2008 19:13 EDT

Many Lose Great Ranking! Yahoo is Updating There Algorithms

Constant updates are happening within the Yahoo Algorithm. It is necessary to consult with an (SEO) Expert constantly for new ways on achieving top search engine rankings.

Weather Report: Yahoo! Search Update
Over the last few days, we've been rolling out some changes to our crawling, indexing and ranking algorithms. While we expect the update will be completed soon, as you know, throughout this process you may see some ranking changes and page shuffling in the index.
We appreciate your feedback on this, so please keep it coming.

Priyank Garg
Yahoo! Search

4.0 Website Design Features

Web Site Features & Benefits

Why 4.0 Websites are better?

• • We Can Get Your Business Online, Fast
  • Most Web developers keep you waiting for weeks before you can even look at your new site, but with our powerful Web site construction technology, we can have your new, feature-rich site up and running in no time! You'll have access to all of the cutting-edge tools in our dynamic software so that you can make an informed decision about establishing your online presence.
• • Professional Layout and Website Design
  • Our Web designers and marketing experts have spent countless hours researching successful sites on the Internet in order to develop the most effective, professional Web site layouts and designs possible. If you ever want to change the look or feel of your site, you can quickly and easily make changes to your site. Our team of technical support professionals will even help.
• • 10 Gigabytes of Storage Space
  • Each one of our Web sites boasts a massive 10GB of disk space - more than enough space to hold thousands of images and volumes of text. Most Web sites only use 20-30MB of space, so chances are you'll never need to use even a fraction of the storage space you have. But as your business grows and becomes more successful, you can be confident that your Web site will be able to adapt to meet your changing needs.
• • Unlimited Site Modifications
  • With our Web site management platform, you control every aspect of your online presence - without learning a programming language or relying on an expensive Web professional. Our user-friendly software gives you the power to easily modify all of the text, images, colors, backgrounds, and components on your Web site as often as you want.
• • No Lengthy Contract Commitment
  • Unlike other solutions that make you commit to a lengthy Web site contract (with steep cancellation penalties), we give you the freedom to cancel at any time without any hidden fees. We're so confident that you'll be impressed with our Web site management platform and our excellent customer service that we are willing to earn your business month after month.
• • Automatic Software Upgrades
  • Our team of software developers is constantly adding new tools and features to our unique Web site building platform! As one of our Web site customers, you will always be one of the first on the Internet to access these powerful, cutting-edge tools at no additional cost.

What other features do we have?

• • Email Accounts
  • 10 mail boxes per domain, each with 1GB of email storage
  • Add attachments up to 8 MB in size
  • Rich HTML text formatting and editing tools
  • Plain text composition option
  • Built-in spell check feature
  • Account customization tools
  • Address book, calendar, and day planner
  • Search tool for browsing through email
  • Spam Assassin filtering to minimize unsolicited email
• • POP3 Email Access
  • Talk about useful! Access your email accounts directly through such favored POP3 email clients as Outlook, Thunderbird and Eudora. With this tool you will have more extensive email capabilities, as well as easier access to your messages.
• • Webmail Email Access
  • The sleek, user-friendly interface features many extra tools that you will not find with most standard email accounts.
• • Domain Name Registration
  • Securing your domain name is one of the most important steps in setting up your online business, and with our domain name tool, the registration process is quick and easy. Our system allows you to check on the availability of multiple .com, .net and other domain names at the same time, and if you already have an existing domain name, you can transfer it to point to your site.
• • Site Promotion Tool
  • No matter how impressive your Web site is, it's not doing you any good if customers can't find you online. With the Site Promotion Tool, we'll help you increase your visibility on the World Wide Web by guiding you through the entire optimization and submission process-from setting meta-tags, choosing keywords and descriptions, to submitting your site to several of the major search engines. We also provide you with tips on optimizing your site to improve your chances of ranking well with search engines and recieve residual Free Leads and Traffic.
• • Contact Management Tool
  • This useful feature allows you to organize and manage contact information for all of your customers, suppliers, and business associates. Once you have built up your customer database, you will be able to create and sent e-mail newsletters announcing new product releases, upcoming sales, or any other special events and promotions.
• • Web site Usage Statistics
  • As a business owner, it is important to evaluate how well your sales and marketing promotions are working, and we understand that your online business is no different. Inside the administrative section of your Web site, you'll be able to access a variety of statistical tracking reports, such as: which search engines are generating the most traffic for your site, which keywords are resulting in the greatest number of hits, how many hits your site has received, where most of your hits are coming from, and which pages visitors looked at while on your site. Without usage data like this, you'll have a difficult time making informed decisions about the effectiveness of your online sales and marketing efforts.
• • Integrated Map and Driving Directions
  • Whenever a new local customer finds your business online, one of the first things they'll want to know is "Where are you located?" Now your customers will be able to use the integrated map feature on your Web site to view a map displaying your exact location, or if they're unfamiliar with the area, your customers can enter their address and receive detailed instructions that will guide them right to your business.

What about E-Commerce?

• • E-Commerce Tools
  • Your new Web site provides you with access to all of the components necessary to help you start making money online: merchant account access, a fully customizable product catalog, a virtual shopping cart, advanced pricing features, shipping, handling and tax rules, payment options, and order processing features.
• • Customizable Product Catalog
  • Every site includes tools that give you the ability to create an extensive online catalog capable of displaying thousands products. More than just a listing of products, your online catalog offers a wide range of extra features: multi-image support, product categories and descriptions, price rules and discounts, tax rules and more.
• • Multiple Billing Options
  • Our versatile e-commerce system is designed to give you a variety of options for processing online orders. You can process credit cards online in real time, and have orders automatically sent to you by e-mail. Regardless of which payment and billing options you enable on your Web site, you can be confident that all of your transactions are safe and secure on our SSL-encrypted network.

What type of Editing Tools do we have?

• • Rich Text Editor
  • Easily update, edit and add text to your Web site without losing your formatting. You can also easily change text size, color and font style.
• • WYSIWYG Web site Editing Tools
  • The WYSIWYG Editor is a powerful interface tool that allows you to edit your Web site on screen in a view that closely resembles what the published page will look like on the site. The WYSIWYG Editor uses a simple point-and-click system: click on any section of the Web page to access menus for inserting, deleting, or editing text, images, or any other component on your site.

What about Hosting and Support?

• • Ultra-Secure Server Facility
  • Your Web site will be hosted on our tiered, high-performance Dell PowerEdge servers powered by Intel Xeon processing technology. Our servers are located at special, secure facilities that protect them from fires, floods, earthquakes, power outages, and any other types of disasters. The secure facility boasts the following:
  • Remotely-monitored video surveillance safeguards our data center and its perimeter 24 hours a day, seven days a week.
  • Hand scanning sensors authorize our data center's clearance by means of biometric recognition.
  • Our server racks are reinforced against seismic anomalies with scientifically exact bracing that adjoins both the server racks and the caging environment to a below-floor channel.
  • Our data center runs on clean power conditioned by an Uninterruptible Power Supply (UPS). The UPS provides immunity to energy spikes and surges experienced by the public sector. Backup generators guarantee an alternate power source, providing indefinite hours of additional uptime in the event of a system failure.
  • Multiple HVAC units supplement principal cooling systems for consistent temperature control and maximum airflow.
  • A preferred alternative to conventional fire suppression methods, together with intelligent early detection and backup suppression methods, prevents unnecessary equipment damage and incidental loss of uptime.
  • Internet operations are simultaneously monitored 24 x 7.
  • Our data centers security monitoring and incident management are controlled by on-premises security officers 24 x 7.
  • Alarms are monitored 24 x 7 for rapid incident resolution.
  • Electronic motion sensors detect and react to movement around the perimeter of the data centers and within its interior.
• • Dual-Layer Firewall Protection
  • Our network is protected by a dual-layer firewall security system utilizing Cisco PIX Firewalls, making it virtually impossible for hackers or unauthorized users to compromise the integrity of your Web site.
• • Unlimited Traffic
  • As your online business grows and becomes more successful, your Web site needs to be able to handle the increased traffic-without increasing your monthly hosting costs. Many hosting providers set limits on the number of hits your site is able to receive, but with our hosting service, you can be confident that your site can handle all of the increased traffic, no matter how popular your Web site becomes!
• • Live Technical Support
  • If you ever have any questions about using any of the tools or features in you new Web site, our professional, courteous Customer Care representatives will be ready and waiting to assist you! Contact us as often as you want-it's all part of the value-added service included with your monthly hosting/service fee.
• • Live Remote Access Support
  • This amazing tool gives our Customer Care representatives the ability to remotely share your mouse and keyboard for quick and easy service. The Remote Access feature creates a direct link between your computer and a Customer Care representative's computer in our support center so that you can watch them perform each step on your screen in real time. Even though our Customer Care reps will be able to control your computer from a remote location, you will always have the power to override the rep and resume control of your computer at any time simply by moving your mouse or pausing the session.