SEO Made Easy With Helpful Tips That Improve Rankings And Site Traffic

Although SEO can be overwhelming and confusing when you first start out, it is important to understand the significance of it in your overall success with an internet or traditional brick and mortar based business. Your site can be optimized to increase your traffic and search rankings with the proper knowledge and tools.

To enhance your SEO, integrate your keywords and relationship phrases directly into the body of the content. Search engines tend to place more value on your title tag than other areas. Use your best keywords in your page titles to bring in the visitors!

Use every venue available, from article directories to social networks, to drive traffic to your site with inbound links. Utilize outbound links to your advantage. These links will eventually rate you higher in search engine results.

To increase your ranking on search engines, it is important to strategically place H1,H2,H3 tags with keywords within your site's content. Pack well-researched keywords into the first few lines of your text, but don't overdo it. Put in just enough to get noticed by the search engines. Try to get your keyword into the first paragraph twice. You should use a keyword whenever you can, without disrupting the flow of the content.

Be sure that your site is properly coded when implementing SEO on your website to grow traffic. If you have a confusing site with sloppy coding your site will be unable to be searched by spiders. If the Flash content is not indexed then your content won't be indexed.

Try using product feeds to get more customers coming into your website. These will show details like images and prices of your services and products. Make submissions to shopping comparison sites and all of the major search engines. Feed readers will also allow your customers to subscribe to the feed themselves.

SEO is vital when building a business on the internet and can tremendously increase profits. The advice listed here can give you the tools you need to optimize your website. The amount of traffic and profits you experience will be directly influenced by the quality of your website.

Global Site Speed Overview: How Fast Are Websites Around The World?

At Google, they are passionate about speed and making the web faster, and from first hand experience, they are glad to see that many website owners share the same goal. A faster web is better for both users and businesses - faster pages lead to better user experience and improved conversions.

The first step in optimizing any process is to establish and obtain an accurate set of measurement data. In the context of optimizing the user experience on the web, it means that we need to measure the speed of a page as seen by your real users: users network, device type and speed, geographic location, cache sizes, and a dozen other factors all come into play.

Luckily, the Site Speed reports in Google Analytics provide most of this data to us already. The new Web Timing standard, which is already implemented by most modern browsers, allows Google Analytics to gather detailed latency data for a sample of requests across a dozen different dimensions. To see this data for your site, navigate to your Google Analytics account and look for the new “Site Speed” reports under the “Content” section - there is no additional instrumentation required on your behalf.
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Capturing The Value Of Social Media Using Google Analytics

Measuring the value of social media has been a challenge for marketers. And with good reason: it’s hard to understand exactly what is happening in an environment where activity occurs both on and off your website. Since social media is often an upper funnel player in a shopper’s journey, it's not always easy to determine which social channels actually drive value for your business and which tactics are most effective.

But as the social industry matures, marketers and web analysts need true outcome-oriented reports. After all, although social is growing in popularity, brand websites - not social networks - remain the place where people most often purchase or convert.

That’s why we’re releasing a new set of Social reports within Google Analytics. The new reports bridge the gap between social media and the business metrics you care about - allowing you to better measure the full value of the social channel for your business. We wanted to help you with 3 things:

    Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions

    Understand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs)

    Make better, more efficient data-driven decisions in your social media marketing programs

The Social reports allow you to analyze all of this information together and see a more complete picture of social impact than often used today. Here are a couple of the things you can do with our new reports:

Overview Report: see social performance at a glance and its impact on conversions

Measuring the value of social media has been a challenge for marketers. And with good reason: it’s hard to understand exactly what is happening in an environment where activity occurs both on and off your website. Since social media is often an upper funnel player in a shopper’s journey, it's not always easy to determine which social channels actually drive value for your business and which tactics are most effective.

But as the social industry matures, marketers and web analysts need true outcome-oriented reports. After all, although social is growing in popularity, brand websites - not social networks - remain the place where people most often purchase or convert.

That’s why we’re releasing a new set of Social reports within Google Analytics. The new reports bridge the gap between social media and the business metrics you care about - allowing you to better measure the full value of the social channel for your business. We wanted to help you with 3 things:

    Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions
    Understand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs)
    Make better, more efficient data-driven decisions in your social media marketing programs


The Social reports allow you to analyze all of this information together and see a more complete picture of social impact than often used today. Here are a couple of the things you can do with our new reports:

Overview Report: see social performance at a glance and its impact on conversions

The Overview report allows you to see at a glance how much conversion value is generated from your social channels. The Social Value visualization compares the number and monetary value of all your goal completions against those that resulted from social referrals - both as last interaction, and assisted.

A visit from a social referral may result in conversion immediately or it may assist in a conversion that occurs later on. Referrals that lead to conversions immediately are labeled as Last Interaction Social Conversion. If a referral from a social source doesn’t immediately generate a conversion, but the visitor returns later and converts, the referral is included as an Assisted Social Conversion.

Conversions Report: which goals are being impacted by social media


With the Conversions report, marketers can now measure the value of each individual social channel by seeing the conversion rates of each social network and the monetary value they drive to your business.

For example, you can see the effect that social content (i.e. a new video you created) had on conversions. Look at the time graph to see whether Goal Completions via Social Referral peaked after the content was published. Remember that you need to define goals and goal values in order to see data in this report, so tailor it to the things that matter to your business. Networks with a higher assisted / last interaction conversions ratio provide greater assisted conversions.

Social Sources - find out how visitors from different sources behave

The Social Sources report shows engagement and conversion metrics for each social network so you can see how people are interacting with your content and whether it’s leading to a desired outcome.

For example, if you run social campaigns that promote specific products, you can see via the Social Visitor Flow whether visitors from each social network entered your site through these product pages and whether they continued on to other parts of the site or whether they exited. 

Social Plugins: find the content that’s good enough to share

If you publish content, you'll want to know which articles are most commonly shared or recommended, and on which social networks they're being shared. The Social Plugin report shows which articles on your site are receiving the most engagement and which social buttons - for example, Google +1 - are being clicked to share them.

You can use this information to create more of the type of content that's popular with your visitors, and test different layouts of social sharing buttons to improve use by your community.
Posted by Phil Mui, Group Product Manager at Google Analytics